What The Experts Say


Sales Teams Need More (And Better Coaching) by Scott Edinger

“We hear constantly about the importance and value of coaching, especially in sales. But, the reality I have observed while working with hundreds of organizations is that a true culture of coaching rarely exists. "In a survey conducted a few years ago with a sales team in a Fortune 500 telecom company I found an interesting contrast.” Read the Full Article→


Eight Signs Its Time To Hire A Business Coach by Forbes Coaches Council

“As a leader, you might think you should have everything figured out already, but this simply isn’t true. While all of us have our own talents, leadership skills are often something we have to learn along the way. Enter the business coach.” Read the Full Article →


Coaching Makes All The difference By John Brubaker

“What separates the winners from the losers? At the most elite levels it’s not talent, because everyone is supremely talented. Coaching is what makes the difference.Coaching isn’t just important in sports, it’s the X-factor that makes a big difference in your business results as well.’” Read the Full Article →

4 Reasons You Should Seek Out A Business Coach by Jeff Boss

“There comes a point where stagnation sets in. You can take yourself only so far without the help of others. Hey, it happens. Consider it part of the startup lifecycle. Enter the business coach. There isn't anything else that you receive 100 percent dedicated attention to you.” Read the Full Article →


What to Look

What To Look For In A Business Coach

Why Clients Have Hired Coach Friedemann Steinbach

Hiring A coach

Since the inception of ANKER ELEKTRA dba FocalPoint Automotive & Mobility, numerous clients have chosen our services. Most clients came out of the autmotive industry or from professional service organizations involved with the automotive industry.

They all were facing short- and mid-term challenges and needed a fresh set of eyes to gain or regain clairity on their business environment and on their goals. Some needed to train their sales teams. They all wanted to take advantage of expert knowledge and proven materials, including FocalPoint's curriculum. Read More to see some of our recently completed projects.

Sales Training: Electric Vehicle Charging Infrastructure: We trained Client’s sales and installer teams about the various types of EV charging and about related market dynamics.

Gain Clarity: Business Strategy Assessment / Starters & Alternators: Together with Client, we analyzed the outlook for starters & alternators in the light of increasing vehicle electrification.

Gain Clarity: Organizational Analysis: Based on non-financial KPIs, we analyzed the performance of an industrial organization and identified reservoirs for efficiency improvement.

Enable Growth: Staffing of North American Sales Organization: We supported a Client, Tier 1 Supplier from overseas, with redeveloping their North American sales organization and identified and assessed future executives to be hired.

Gain Clarity: Technology Market Analysis: Together with Client, a global professional services firm, review and asses impact of increasing vehicle electrification on legacy automotive component manufacturers.

Read More

4 Signs Its Time To Consider Hiring A Business Coach

Are you asking yourself, "Why would I need a business coach?"

As a business leader, often the majority of your day is spent dealing with day-to-day tasks, leaving little to no time to spend on considering and planning for the long-term success of your company. In other cases, you may be the owner or leader of a business and an expert in your field, but find that leadership ability does not come naturally to you.

These are but two examples where you could benefit through a partnership with a business coach. A business coach is your guide to starting, growing, and developing your business. They work with you to understand your unique needs and concerns and help you develop the skills necessary for success.

Here are 3 other signs that it may be time to consider hiring a business coach:

You dont know where to turn for help

If the feeling of having too much to do and not enough time to do it overwhelms you, you are not alone. Owning or leading a business can be a lonely endeavor and having someone to bounce ideas off of can mean the difference between success and failure. A business coach offers an outside perspective on your business and can help identify the root of what is overwhelming you. Your coach will hold you accountable and provide feedback that will help keep you focused on business growth.

Your direction and priorities continuously change

The single most important factor in running any business is a unified vision. Without clear vision or priorities, it's impossible to get where you want to be. This is also especially valid when your business is undergoing a fast cycle of innovation. Whether your business is struggling or thriving, a business coach can help you create a map for the future and stick to it.

A 60-hour workweek is your new normal

If you cant remember the last time you took a vacation - or even a day off - theres a good chance you are overextending yourself, which could adversely affect your business. Often times business owners feel doing it themselves is the best option when it comes to completing specific tasks. As a business owner, you need to delegate some of the tasks to employees. A business coach can help you get out of this vicious cycle and decide what to hand off.

Being a business owner or leader can be lonely, and the challenges are significant. Having a business coach by your side to help keep focused on the important elements in your business can prove invaluable.

Do you know what success looks like for your business? Hear from our coaches as they talk about how they help their clients in setting, measuring & redefining goals for their business.

Read More

The FocalPoint Way

Foacl Point Way

FocalPoint Coaching has been educating and motivating business owners, corporate executives and other passionate professionals to move past obstacles and accelerate their personal and business growth for more than 30 years.

Over 1,000+ companies have successfully employed “The Focal Point Way”. If you are facing time, team, money or exit-strategy challenges, FocalPoint coaches can utilize our proven methods and systems, tailored for you, to reveal new ways of approaching business issues and find new opportunities that may been previously obscured by the day-to-day “grind”.

Focus on Vision: The FocalPoint Way starts with a focus on your vision. What is the vision for your business, for you personally, and for your family? Where do you want to be in a year from now, five years, ten years?

Focus on Strategy: Your FocalPoint coach will help you identify your vision and will guide you through a process to systematically identify the most important factors and the optimal business strategies to achieve your goals. We work with you one-on-one, helping you concentrate your efforts in the most meaningful and productive areas of your company.

Focus on Understanding: An important part of the FocalPoint coaching process is education – helping you gain a crystal-clear understanding of where you are today, what resources you have available, and what obstacles you anticipate encountering on the path to reaching your vision of the future. We focus on quantifiable results, tracking and measuring key metrics so you can clearly see the gains you are making towards your goals.

Focus on Success: With a clear vision, strategy and an understanding of what you will need to achieve your goals, you can begin the process of driving forward to create that vision. Your FocalPoint coach is your confidant, mentor and guide along that journey, helping you leverage your strengths, improve upon areas for development and realize previously unimagined gains across multiple areas of your company.

Here at FocalPoint we clearly understand that our value as professional coaches can only be measured by the success that is achieved by our clients.

Become our next success story - reach out to me and LET'S GET STARTED!

Speak With Coach Friedemann


Hear from our coaches about how they employ the FocalPoint Way to help their clients to “Find Their Why” - understanding who they are and what drives them in their business.

Client Stories & Successes

As a FocalPoint Coach, I work directly with business owners, executives, corporate teams and other professionals to change their business lives for the better. Below are a sampling of client testimonials to begin discovering what is possible for you or your business through coaching and training with me.

Case Studies


Patricia and David were doing a good job growing their Day Spa business, however, they were facing problems with employees and profitability.

Find out how their FocalPoint Business Coach helped them increase their net income by +300% in one year.

Commercial and Residential


The owners of a busy installation and service contracting firm lacked confidence in their field employees and were not making a net profit.

Learn how their FocalPoint Business Coach helped them reduce their billing time by 90% resulting in a $10K savings to the business.

Animal Hospital


The doctors of the Animal Hospital had a successful practice but recognized they needed to increase efficiencies within the business and revamp their marketing plan.

See how their FocalPoint Business Coach helped them identify cost savings of $10K/year while increasing client satisfaction, revenue and profits.

Animal Hospital row

You could be our next success story - Contact Coach Friedemann today!

Contact Me